"Parents based in North London seeks an remarkable and skilled instructor to support their youngest child on his initial journey to turning into an British gentleman."
Looking at this listing, you might easily miss the wording "initial stages" as just a turn of phrase.
But, it could be the most significant aspect of this distinctive job advert, as it attempts to find a mentor for a one-year-old.
Many of applications have since been sent in since the anonymous family advertised their call for the highly paid tutor, who must be "someone very special".
In recent few weeks, the post has attracted attention throughout the press, with numerous wondering why?
Innovative Idea
A tutoring expert, head and founder of Tutors International, which is helping the family in their quest, explained that despite initial scepticism, he viewed the plan "forward-looking", and "progressive".
When he consulted the family, he said they understood the unusual character of their demand, and how immature their son is.
However, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had held off until their older child was five, and by that point "cultural conditioning had already become established".
What exactly did the family indicate by "cultural bias"?
It's "all-encompassing", he answered. "How you eat, the way you speak".
He said the firstborn had absorbed "very nuanced, body language" from the family, and had adopted their cultural norms. The family informed the consultant they did not want this pattern to recur with their younger child.
The intention: To hire a UK tutor, who should speak with RP, to influence the baby right from the beginning.
Osmotic Learning
"A great deal of the learning at the start here is kind of osmotic," stated Adam.
It's via this natural absorption that the family are aiming the child will pick up the UK customs they want to cultivate.
He said the tutor needed to be an individual who studied at "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The instructor just has to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, simply by nature," he added.
Money No Object
The family explained to Adam the successful candidate should preferably also have familiarity of or interest in equestrian activities, skiing, the arts and instrumental training so as to influence the child in a broad spectrum of interests.
More than that though, he stated the family hoped the tutor to register the child on a selection of lessons so the child would be "pony-riding and picking up an instrument by the time they are approximately three years old".
In the family's perspective, assisting their son grow into a "English gentleman" will bring about achievement and open doors.
"Considering the rights and wrongs of that, because it's undoubtedly a class statement," he comments.
But, in spite of all this tutelage in "Britishness", would the child pick up alleged cultural leaning from the multicultural family he resides with regardless?
"Certainly", answered Adam. "The family realize this might not succeed, but they've just taken the attitude of, 'why not attempt it and we'll proceed as soon as we can', because the expense of it is irrelevant," he stated.
Overly Optimistic
Several in the tutoring industry who have these concerns.
Another CEO, CEO and founder of a tutoring service, who also offer individual instructors, wrote that "the journey of adopting dual cultures, or in fact, becoming oneself, is something that must be lived into, not designed."
He wrote that he had moved from Asia to the UK at the age of seven, and had been brought up understanding and practicing both cultures. He continued to study at a prestigious UK institution.
"The notion that an individual can function as a embodiment of UK identity, an individual who can somehow impart the characteristics of a UK sophisticate upon a 12-month-old child, strikes me as naive and impractical," he wrote.
"From my perspective, employing a distinctly English tutor from early childhood will will not automatically create the result they desire.
"I never had such a figure, and yet I have been privileged enough to live many of the situations they desire for their son."
He stated: "The fact is, personal identity can not be forced from the external environment; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Certainly, English culture is something the CEO believes can be educated – and marketed.
"I believe the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating
